Per-body: Barcelona jerseys become a commercial gold mine, with annual sponsorship revenue of nearly 210 million euros

According to the Daily Sports News, Barcelona has earned nearly 210 million euros through its jersey sponsors.

Barcelona's outstanding performance in the athletics also had a positive impact on the club's commercial sector. The Barcelona jersey is one of the world's best-selling jerseys, as can be seen in the financial report of its subsidiary BLM in the last fiscal year, which achieved operating income of approximately 140 million to 150 million euros, setting a new record.

These numbers make Barcelona jerseys one of the most popular items on the market, and the club makes the most of this advantage, attracting numerous sponsors to advertise on different gears from their men's and women's teams.

On the Asian Tour, 4 sponsors appeared on Barcelona jerseys, and if the logo of Kobe Bryant brand is included, there are 5. According to the agreement with Nike, Barcelona will work with the basketball legend's brand in the next three seasons.

The latest sponsor to join is the Government of the Democratic Republic of the Congo. Last Wednesday, Barcelona announced a deal that would earn more than 10 million euros in revenue over the next four years. In exchange, Barcelona will display the country's tourism promotion logo on the back of the training suit.

If you want to select the two most important sponsors of Barcelona, it must be Spotify and Nike. The Swedish company and the US multinational are Barcelona's largest partners and sponsors that contribute the most to the club. As the main sponsor of Barcelona, Spotify pays about 65 million euros per year, plus a series of bonuses, and the total revenue can reach 70 million euros. The amount is divided into €57.5 million for the men's and women's teams' jerseys, €2.5 million for the team's bonus, €5 million for the training suit advertising space, and €5 million for the naming rights of the Camp Nou Stadium. Once the stadium is built, this number will rise to €20 million.

In addition, the new agreement signed with Nike in November 2024 marks a significant increase in sponsorship fees received by Barcelona. Including various payments, Nike pays Barcelona 122 million euros each season.

The Barcelona Asian Tour this summer has achieved great success in Japan and South Korea. The main sponsor of this trip to Asia is Ambilight TV. In May 2023, the Barcelona management led by Laporta signed a three-year contract with the company. Specifically, Barcelona will receive €12 million a year in exchange for the brand's advertising space on the left sleeve of the first team jersey. In addition, the brand will also appear at the Camp Nou Stadium billboard.

Finally, Cupra is a rare sponsor on Barcelona jerseys. In 2024, the club renewed the cooperation agreement with this high-end car brand until 2025. Under the agreement, Cupra will continue to be a global partner in Barcelona, and will pay 7 million euros per year in addition to providing official vehicles for first-team players. The agreement also includes the brand logo on the right sleeve of the Barcelona jersey during pre-season tour and other friendly matches.

To sum up, Barcelona has received a total of 209 million euros through all sponsors on the jersey.

source:tip 7m cn vn